The London Coffee Festival has a special place in the hearts of those in the coffee community, so we sought to evolve – rather than transform – what had gone before: a brand refresh as opposed to a full-scale rebrand.
Old logo
New logo
Solution: Retaining the tile of the logo, we simplified the type and replaced the muted palette with a more acidic one, complemented by big, bold messaging. These simple but impactful changes delivered cut-through in the branded environment of the festival whilst importantly allowing the exhibitors’ brands and packaging to stand out.
