Brief: Create a contemporary and enticing identity for two young farmers looking to start a 'modern butchers' in the Brisbane suburb of Paddington.
Demographic: 25-30 with a conscious mind, who respect and support those who do things a little differently, and want to make a positive impact on society. Hosting the ultimate bbq is everything and every detail matters.
Demographic: 25-30 with a conscious mind, who respect and support those who do things a little differently, and want to make a positive impact on society. Hosting the ultimate bbq is everything and every detail matters.
Concept: Mardi Gras means Fat Tuesday, the feast day,a day of celebration for all. Why not make everyday a Fat Tuesday.
Thought Process: This modern butchers aims to not only offer the best sustainably sourced meat, but also encourage a sense of community through food. Paddington has a lot of victorian terraced buildings which reminded me of the french district in New Orleans, what do you think of when you hear New Orleans? Mardi Gras. Just so happens Australia also celebrates mardi gras, but it is a celebration of the LGBT+ community, so I thought Mardi gras (which translates to Fat Tuesdays) way to tie in food, celebration and community
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